BIRTH OF A BRAND
In 1971, three textile specialists decided to exploit a new fashion trend: women’s trousers. The Pimckie brand was born, introducing France to the concept of the short supply chain.
The old system was turned on its head! Instead of offering two collections each year, Pimkie gave women what they actually wanted, in real time!
Walk-in stores, trousers and mini-skirts marked the end of uniformity and tore up the fashion rule book.
It was in this context that the first Pimckie store opened its doors in one of the main shopping streets in Lille city centre.
1980s and ’90s: FIRST STEPS IN EUROPE
In 1983, Pimckie became...Pimkie, lighter and more feminine!
Gradually, Pimkie expanded all over France, and had a hundred stores by the end of the ’80s.
Driven by its success in France, the brand began to seek new customers further afield.
In 1988, it opened its first store in Germany, in Heidelberg.
In 1990, it entered the Spanish market, setting up in Seville.
In 1994, it arrived in Italy, opening a store in Turin.
By the end of the 1990s, Pimkie had 429 stores in 9 countries.
2000-2010: PIMKIE CONTINUES ITS DEVELOPMENT AND LAUNCHES ITS WEB PRESENCE
In 2006, the label launched its French online-sales site. The German site was created a few months later.
At the time, Pimkie had some 699 stores in 17 countries.
In 2007, Pimkie began to expand into the Middle East and eastern Europe.
2010 ONWARDS: PIMKIE, A FUTURE-FOCUSSED BRAND WITH A STRONG DIGITAL PRESENCE
In 2010, Pimkie confirmed its reputation as a major international fashion brand, with 753 stores in 26 countries.
On the web, the label now launched its Spanish and Italian online-sales sites.
In 2013, Pimkie unveiled its new visual identity and new store concept. The brand highlighted its modern image and introduced its new loyalty programme.
Pimkie’s new approach was intended to attract all women who love fashion.
In 2014, Pimkie continued its international development and consolidated its presence in Algeria and Uzbekistan.
The brand launched Fashion Factory, as an embodiment of all the effervescence Pimkie brings to women’s fashion. This consolidates our ambition to create tomorrow’s fashion together, and to offer it to our customers both in stores and online.